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The Indian Wells Golf Resort completed a significant $13 million renovation and redesign of its Players Course, rerouting holes and creating a new championship-caliber layout. The primary goal of this large investment is to attract a major professional event, specifically the LPGA Tour, back to the Coachella Valley following the departure of the Dinah Shore tournament.

While the LPGA has shown interest, the final obstacle remains securing a major sponsor for the event. The discussion highlighted several creative ideas for sponsorship beyond the obvious golf-related companies (shoes, turf). Out-of-the-box suggestions included targeting local hospitals or retirement communities, acknowledging the wealth and demographic of the senior population in the area. Another idea proposed having smaller local businesses or restaurants sponsor individual holes to help cover expenses.

The segment also addressed the crucial question of making the course viable

Indian Wells Course Renovation Aims for LPGA, But Needs a Sponsor