Business, Finance & Tech

ELF Beauty Acquires Hailey Bieber’s Rhode Skincare Brand for $1 Billion

Name: ELF Beauty Acquires Hailey Bieber’s Rhode Skincare Brand for $1 Billion
Uploaded: 2025-05-29T13:40:00-07:00
Channel: NBC Palm Springs
Description: ELF Beauty has officially acquired Hailey Bieber’s popular skincare brand, Rhode, for a reported $1 billion. Rhode, launched in 2022, achieved $212 million in net sales last fiscal year and recently expanded into Sephora locations across North America and the UK. ELF cites Rhode’s strong social media engagement and celebrity influence as key drivers of the acquisition.

By: NBC Palm Springs

May 29, 2025

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