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Streaming Viewership Overtakes Traditional TV for First Time

Name: Streaming Viewership Overtakes Traditional TV for First Time
Uploaded: 2025-06-17T17:00:00-07:00
Channel: NBC Palm Springs
Description: For the first time, streaming services have overtaken traditional TV in viewership, with streaming capturing 44.8% of the audience compared to 44.2% for cable and broadcast combined.

By: NBC Palm Springs

June 17, 2025

streamingtraditional televisionNielsenThe Gaugeviewershipcable TVbroadcast TVstreaming growthcordcuttingondemandTV industryaudience trendsentertainment consumption

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