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Firebirds Unveil "Los Firebirds" Brand to Celebrate Coachella Valley Heritage

Name: Firebirds Unveil "Los Firebirds" Brand to Celebrate Coachella Valley Heritage
Uploaded: 2025-09-12T21:30:00-07:00
Channel: NBC Palm Springs
Description: The Coachella Valley Firebirds are launching a new cultural brand, "Los Firebirds," to honor the region’s Hispanic community. The brand will debut this weekend at the Viva Indio Street Festival, featuring merchandise, music, food, and family-friendly celebrations.

By: NBC Palm Springs

September 12, 2025

FirebirdsLos FirebirdsCoachella ValleyViva IndioHispanic heritagecommunityhockey

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