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Influencer Marketing Set to Hit $480 Billion by 2027, but Experts Warn of Harmful Practices

Name: Influencer Marketing Set to Hit $480 Billion by 2027, but Experts Warn of Harmful Practices
Uploaded: 2025-03-31T14:18
Channel: NBC Palm Springs
Description: Social media influencers are big business, with companies expected to spend $480 billion on influencer marketing by 2027. But with little regulation, experts say some content may be doing more harm than good.

By: NBC Palm Springs

March 31, 2025

influencer marketingsocial media influencersinfluencer economyharmful influencer practicesPsychology and Marketing studyconsumer trustonline trendsinfluencer regulationdigital advertisingsocial media impact

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