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More than half of Twitter’s top 1,000 advertisers stopped spending on platform, data show

Name: More than half of Twitter’s top 1,000 advertisers stopped spending on platform, data show
Uploaded: 2023-02-10T19:00:34-08:00
Channel: NBC Palm Springs
Description: More than half of Twitter’s top 1,000 advertisers in September were no longer spending on the platform in the first weeks of January, according to data provided to CNN by digital marketing analysis firm Pathmatics, in a striking sign of how far reaching the advertiser exodus has been following Elon Musk’s acquisition of the company.

By: Pristine Villarreal

February 10, 2023

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