National
Bud Light loses its title as America’s top-selling beer
New York (CNN) — America’s top-selling beer is no longer American.
Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades. The fall from the top further highlighted how much trouble the Anheuser-Busch brand is in following transgender influencer Dylan Mulvaney’s Instagram post showing off a customized Bud Light can.
For four weeks ending on June 3, Modelo captured 8.4% of US retail beer sales, with Bud Light falling to second place with 7.3%, according to NIQ data given to consulting firm Bump Williams. Dollar sales were equally grim for Bud Light during that period, with sales falling 24.4%, while Modelo’s grew 12.2%.
And the trend doesn’t look to turn in Bud’s favor, the firm said.
“Modelo Especial appears to be increasing its sales growth each week as we get deeper into summer,” Williams told CNN. He added that the Modelo Oro, its new low-carb beer, is off to a strong start following its May debut and further bolstering the brand’s sales.
In recent years, drinkers have been switching their beer preference to Mexican beers and spirits, such as tequila and mezcal. Williams said that a number of factors contributed to Modelo becoming the top-selling beer (at least for May), including strong retailer support, great advertising, eye-catching packaging and a “springboard effect” from Cinco de Mayo going into the summer.
Greg Gallagher, vice president of brand marketing for New York-based Constellation, told CNN that Modelo has been “enjoying an incredible run of success” for the past several years and said that it wants to replicate the dominance it has with Hispanic drinkers with more demographics. “Our growth is in maintaining that core but also bringing in non-Hispanic customers, and we’re having incredible success.”
If there’s a bright spot forAnheuser-Busch (BUD) (whose parent company is based in Belgium), it is that the American-made Bud Light remains the top-selling beer on a year-to-date basis. Also, sales fell for other beers in its family, such as Michelob Ultra, Natural Light and Busch Light in the same time period compared to previous weeks.
Over the past several weeks, Bud Light sales declines have hovered around 25% weekly likely due to right-wing media’s barrage of negative headlines following its partnership with Mulvaney and the brand’s tepid response to the controversy that angered LGBTQ+ advocates. A single can bearing her face was provided for a social media post, but some prominent conservative figures attacked the brand and social media posts spewed transphobic comments.
The-CNN-Wire
™ & © 2023 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.
By: Pristine Villarreal
June 14, 2023
Latest Instagram Posts
☕️ Social Time with Thalia & Jerry. What are you going to be for Halloween? 🎃
Labor Day traffic is picking up in Palm Springs. If you’re heading out, our Maria Noble Valdez has what you can expect on the roads here. Be sure to stay tuned with NBC Palm Springs and nbcpalmsprings.com for more Labor Day coverage #LaborDay #LaborDayTraffic #PalmSprings #TrafficUpdate #i10
Who makes the NBC Top 3, winner will be announced Sunday night on NBC Palm Springs, with the player who makes the number one spot winning a $250 prize from @hondaofthedesert! Comment below if it will be 1) Cael Woody with the dot under pressure, 2) Tatum Webster with the pass breakup, 3) Ivan Garza with the rushing TD, 4) Sean Meza with the toe tap, or 5) Jesus. Valenzuela with the strong hands #fypage #fridaynightlights #top3 #hondaofthedesert
Me On A Plate is back! We head over to @tacquila_ps to talk to chef David Arreguin about his love of spice, being the seventh of nine children, and his drive to always follow his passion. Check it out now on our website nbcpalmsprings.com
Nearly a year after wildfires tore through Mountain Center, the scars are still visible along the Palms to Pines Highway. Now, fire crews are working to repair those burn areas and reduce the risk of flooding, erosion and mudslides when heavy rain arrives. The work includes fire-line suppression repairs, water bars and other measures designed to slow rainwater and keep burned soil from washing away. CAL FIRE Riverside County Battalion Chief Ryan Lubin says the steep terrain, dry brush and limited access continue to create challenges for mountain communities. With El Niño conditions expected to bring periods of heavy rain, officials say preparing now could help protect homes and communities from the aftermath of wildfire. The message from firefighters: preparation can save lives. Read the full story at NBCPalmSprings.com. #MountainCenter #Highway74 #PalmsToPines #CALFIRE #Wildfire WildfireRecovery FireSafety CoachellaValley SanJacintoMountains
Gas prices in Riverside County are climbing toward $6 a gallon — and that’s more than $1 higher than this time last year. A 15-gallon fill-up now costs about $86, leaving many drivers wondering how much longer they can absorb the rising cost. On this week’s Roggin Report, Fred Roggin and the panel debate how expensive gas is changing the way people travel, work and live — and why prices are so much higher here. Watch the full conversation at NBCPalmSprings.com. #RogginReport #FredRoggin #GasPrices #RiversideCounty #CoachellaValley
As the Lindsay Clancy trial begins to close, discussions regarding postpartum mental health and postpartum care have began to draw attention to the level of care needed after childbirth. Maria Noble Valdez looked at this discussion locally with a mental health expert and mom here in Coachella Valley. #lindsayclancytrial #pospartum #mentalhealth #760 #nationalnews
EVEN PARKING HAS A VIP SECTION? A mall in Bakersfield is charging shoppers up to $10 a day for preferred parking spots closer to the entrance. So we had to ask: Would you pay for a better parking spot? And could paid parking eventually come to Valley malls? Fred Roggin and the panel weigh in on this week’s Roggin Report. Would you pay $10 for a prime parking spot? #RogginReport #FredRoggin #CoachellaValley #PalmSprings #Parking
📞 Call 760.466.0800 or visit DAPHealth.org to schedule your appointment today! Flu viruses change every year, and getting vaccinated is the best way to strengthen your immune system, lower the risk of severe illness or hospitalization, and protect your loved ones. Sponsored by: DAP Health
A wedding day they’ll never forget. 💍🌊 A couple in the Philippines refused to let monsoon flooding wash away their special day — exchanging vows while standing waist-deep in floodwaters. Talk about making a splash on your wedding day! #WeddingDay #Philippines #Flooding #Monsoon #Wedding #Love #NBCPalmSprings