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Bourbon Brand Prepares for Global Trade Risks by Stockpiling in Europe and Shifting U.S. Sales Strategy

Name: Bourbon Brand Prepares for Global Trade Risks by Stockpiling in Europe and Shifting U.S. Sales Strategy
Uploaded: 2024-12-27T18:30:00-08:00
Channel: NBC Palm Springs
Description: Centauri, the Japanese maker of Jim Beam bourbon and Maker's Mark, is taking proactive measures to safeguard itself against potential trade disruptions. The company is stockpiling bourbon in Europe and altering its U.S. sales focus to mitigate the effects of higher tariffs in Europe and possible retaliatory actions from key markets.

By: NBC Palm Springs

December 27, 2024

CentauriJim BeamMakers Markbourbonglobal trade wartariffsEuropean marketUS salesinflationsteel tariffsUS aluminum tariffs

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