Consultant Calls Out Media Coverage of Coachella City Manager Controversy

Tizoc Deaztlan, founder of Deaztlan Consulting, addressed his frustration over recent media coverage that mentioned his firm in relation to the ongoing controversy surrounding the Coachella City Manager. During a conversation with Fred Roggin, Deaztlan expressed that he felt unfairly targeted and misrepresented in a report that linked his company to discussions of corruption and city dealings.

Deaztlan, a lifelong Coachella Valley resident, emphasized that his firm was not involved in the city council meeting where over 100 people spoke in support of the city manager. He noted that many firms do business with the city, yet his was singled out in the coverage. “I wasn’t even there,” Deaztlan said, explaining that his family’s deep roots in the community made the situation especially concerning for him.

Roggin acknowledged Deaztlan’s concerns and apologized for any unintended impact, stating that the station works to gather information from multiple sources but strives to be fair. The two ultimately agreed on the importance of media accountability and community dialogue, with Deaztlan affirming that he appreciates the role of journalism but believes it’s important to push back when coverage is misleading.

The conversation ended on a lighter note, with both agreeing to maintain an open line of communication in the future.

As the discussion around Coachella’s city management continues, this exchange highlights the balance between media scrutiny and fair representation, reinforcing the need for transparency on all sides.