Business, Finance & Tech

Starbucks Cuts Loyalty Bonus for Reusable Cup Orders, Shifts to Double Star Incentive

Name: Starbucks Cuts Loyalty Bonus for Reusable Cup Orders, Shifts to Double Star Incentive
Uploaded: 2025-05-29T17:10:00-07:00
Channel: NBC Palm Springs
Description: Starting June 24, Starbucks will eliminate its 25-star bonus for customers using personal reusable cups, replacing it with double stars on their entire order. The move, aimed at improving profit margins, marks another change under CEO Brian Niccol’s strategy to reposition Starbucks as a premium brand and reduce discounts for loyalty members.

By: CNN Newsource

May 29, 2025

Starbucks loyalty programreusable cup bonusStarbucks rewardsBrian NiccolStarbucks profitscoffee chain changesStarbucks promotionsdouble stars reward

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