Target Ends Price Match With Amazon and Walmart Starting July 28

Target is making a major change to one of its most popular customer perks. Beginning July 28, the retailer will no longer honor price matches with Amazon and Walmart, marking the end of a decade-long policy aimed at keeping prices competitive.

Since 2013, Target shoppers could request a refund for the price difference if they found the identical item cheaper at Amazon, Walmart, or even another Target store or its website — as long as the discovery happened within 14 days of purchase.

But starting this month, that benefit will be limited strictly to prices found at Target locations or Target.com. Amazon and Walmart will no longer qualify for a price adjustment.

The policy shift follows a challenging quarter for Target. The company reported a 3.8% drop in same-store sales compared to the same time last year. Executives cited a number of challenges, including consumer backlash to changes in the company's diversity, equity, and inclusion programs and ongoing economic uncertainty tied to tariffs.

“We faced several additional headwinds this quarter, including five consecutive months of declining consumer confidence, uncertainty regarding the impact of potential tariffs, and the reaction to the updates we shared on in January,” said Target CEO Brian Cornell during a recent earnings call.

Cornell also warned that “massive potential costs” from tariffs could affect prices, though the company may offset those costs by shifting suppliers or raising prices.

Target is expected to release its next earnings report on August 20. Its stock has dropped 25% so far this year.

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