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Cathedral City has expanded its IGNITE Program to include free business counseling services, now available to local entrepreneurs and small business owners every Thursday at City Hall.

The new counseling component operates from 1:00 p.m. to 5:00 p.m. at Cathedral City Hall, located at 68700 Avenida Lalo Guerrero. Walk-in consultations are available through July 2026, with no appointment required.

Available Services

The IGNITE Program offers assistance in multiple areas:

Business startup guidance
General business consultation
Social media and marketing strategies
Financial planning and counseling
Services available in Spanish

Program Partners

The initiative operates through partnerships with several organizations:

CV Women's Business Center
Randall W. Lewis Center for Entrepreneurship at California State University San Bernardino
CSU San Bernardino's Jack H. Brown College of Business and Public Administration

Business owners seeking assistance can visit City Hall during Thursday operating hours or call (833) 379-0019

Cathedral City IGNITE Program Adds Weekly Business Counseling Services