Starbucks to Cut 900 Jobs, Close Underperforming Stores in Major Restructuring

Starbucks announced Thursday it will eliminate 900 nonretail jobs and close some of its underperforming stores as part of a sweeping restructuring effort.

The company said the move is part of CEO Brian Nickel’s “back to Starbucks” strategy, which focuses on revitalizing coffeehouses and enhancing the customer experience. Nickel, who took over leadership earlier this year, has been pushing for major changes to streamline operations and reinvest in the company’s core brand identity.

Despite the closures, Starbucks said it expects to end the year with more than 18,000 store locations worldwide. The restructuring plan is expected to cost the company about $1 billion, according to a securities filing.

The announcement marks one of the biggest strategic shifts in recent years for Starbucks, which has faced challenges from rising costs, shifting consumer habits, and increasing competition in the coffee market. Company leaders emphasized that the goal of the changes is to strengthen long-term growth while ensuring that stores remain central to the Starbucks brand.

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