Cathedral City Women Create Skincare Line for Women Over 40 After Finding a Gap in the Beauty Market

This morning’s Small Business Spotlight introduced viewers to Just Us Skincare, a growing Coachella Valley company built on a simple need: effective skincare for women over 40.

Co-founder Brooke Daugherty says the idea started when she couldn’t find products that addressed the real changes women experience as they age. She began experimenting with formulas at home, and after seeing results, teamed up with co-founder Evelyn Spriggs to build a brand focused entirely on mature skin.

The duo says the beauty industry has long catered to younger consumers, leaving many women behind once hormonal and structural changes begin in their 40s. Their solution is to use powerful, natural ingredients that have been relied on for centuries, including Tamanu oil and Bacari butter, both known for healing properties.

Unlike many products that contain mostly water, their best-selling Rainforest Repair Balm features 13 active ingredients and zero fillers. Every ingredient serves a purpose. According to the founders, that commitment to quality has helped build a loyal and fast-growing customer base, with many returning to purchase again and again.

Just Us Skincare works alongside a chemist in their Cathedral City lab — someone who once formulated for major beauty brands. But instead of focusing on maximizing profit, they prioritize what’s best for the skin. That freedom allows them to include high concentrations of beneficial oils and butters without compromise.

Customer testimonials show confidence restored and skin visibly improved, with some women saying they no longer feel the need to wear heavy makeup. The brand continues to expand, fueled by word of mouth and a mission rooted in empowerment.

In addition to supporting healthier skin, Just Us Skincare donates part of its proceeds to local charities, allowing customers to give back with every purchase.

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