Uber Launches Women’s Preference Feature in Palm Springs, Aiming to Boost Rider Safety

Uber has rolled out a new women’s preference feature in 29 cities nationwide, with Palm Springs among the first to offer the option. The feature allows female riders to increase their chances of being matched with female drivers, and female drivers to prioritize rides with women.

After speaking with several women in downtown Palm Springs, many expressed hope that the feature will eventually expand nationwide. Riders shared personal experiences that made them hesitant to request a ride late at night, citing uncomfortable or inappropriate interactions with male drivers in the past.

“If I’m going on a girls’ night, we prefer to have a girl driver,” one rider said. “I’ve had a creepy driver before, and that just stays with you.” Another woman explained she once chose to walk back to her hotel after a night out rather than call an Uber, fearing an awkward or unsafe situation.

Uber emphasized that the women’s preference feature does not guarantee a female driver, but instead increases the likelihood of a match. According to the company, women currently make up about one in five Uber drivers nationwide.

Female drivers in Palm Springs say the new option could also make them feel safer and more comfortable while working. One longtime Uber driver noted that receiving requests from female riders can provide peace of mind, especially during late-night hours.

A demonstration of the app showed the feature appearing for some users in Palm Springs, including at Palm Springs International Airport, while it was not immediately visible on all accounts — suggesting the rollout may vary as the feature is gradually introduced.

Male Uber drivers interviewed said they do not expect the new option to negatively affect their income. “I don’t think it’s going to impact anyone,” one driver said, adding that safety and comfort should come first.

Uber also acknowledged that the feature could slightly affect wait times in certain situations, particularly during late-night hours or in areas with fewer female drivers available. Still, many riders and drivers alike agree the option is a step toward making ride-sharing feel safer and more inclusive for women in Palm Springs.