Apple Partners With Google Gemini to Power New AI-Driven Siri

Apple has announced a major partnership with Google that will bring Google’s Gemini artificial intelligence model to the heart of its next-generation Siri voice assistant. The updated, AI-powered Siri is expected to launch later this year as part of Apple’s broader push to strengthen its artificial intelligence capabilities.

In a joint statement, Apple and Google said the companies have entered into a multi-year agreement that allows Apple to use Google’s Gemini AI model and cloud computing technology to power new AI features. Apple said it selected Google after determining Gemini offered the most capable foundation for its Apple Intelligence platform and would unlock new experiences for users.

The move is seen as a significant step for Apple, which has faced criticism for lagging behind competitors in the rapidly evolving AI space. A more advanced version of Siri was first teased at Apple’s Worldwide Developers Conference in 2024 but was later delayed, raising questions about the company’s progress in AI development.

By integrating Gemini, Apple could accelerate Siri’s upgrade and add more conversational and context-aware features, helping drive renewed interest in iPhones after several challenging years for device sales. Wall Street analysts have largely viewed the partnership as a positive sign, suggesting Apple is taking concrete steps to close the AI gap with rivals.

The deal is also a win for Google, positioning Gemini as a central AI engine for one of the world’s most popular consumer devices. Apple already works with OpenAI to integrate ChatGPT into some features, but Gemini will now play a leading role in Apple’s AI strategy. Apple has not yet detailed how the Google partnership will affect its existing use of ChatGPT.

Financial terms of the agreement were not disclosed, though earlier reports suggested Apple could pay around $1 billion annually for access to Gemini. Apple emphasized that its AI features will continue to prioritize user privacy, running either directly on devices or through secure cloud systems.

Following the announcement, shares of both Apple and Google edged higher. The news also helped push Google’s market value to a $4 trillion milestone in intraday trading, highlighting investor confidence in the company’s growing influence in artificial intelligence.

Credit: CNN Newsource

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