Local Vendors Take Center Stage at The American Express Golf Tournament

The American Express Golf Tournament is in full swing today, bringing world-class golfers to the Coachella Valley while also highlighting local businesses that add a hometown touch to the fan experience.

Each year, the tournament showcases local vendors alongside the action on the course. One standout is TKB, the popular Indio sandwich shop known for its larger-than-life creations. After a successful debut at last year’s tournament, TKB returned this year with an even bigger presence.

The restaurant’s owner says the exposure goes far beyond tournament week. Many fans who first discovered TKB at last year’s American Express made special trips to the restaurant ahead of this year’s event, turning first-time customers into loyal regulars.

Local business owners say the tournament plays a major role in supporting the community, especially during peak season when large events help drive revenue and visibility.

Fans can find TKB at “The Turn,” located along the 9th green of the Stadium Course at PGA West. The spot offers local fare, big-screen viewing, and a prime vantage point to watch golfers finish the front nine.