Super Bowl 60 Expected to Bring $600 Million Economic Boost to Bay Area

With Super Bowl 60 less than a week away, fans are already touching down at San Francisco International Airport, bringing an expected $600 million economic boost to the Bay Area.

Visitors are arriving from across the country and around the world ahead of Sunday's game at Levi's Stadium in Santa Clara. Some, like longtime fan Marc Johnson, flew in from Kansas City without a ticket in hand—continuing a tradition he's kept for over three decades.

"I come every year for the last 32 years to the city of the Super Bowl to enjoy the festivities," Johnson said.

Others are turning the big game into a weeklong Bay Area vacation. Diego Cortazar traveled from Mexico City with tickets to both the game and opening week events.

The influx is paying off for local businesses, especially hotels. According to Alex Bastian, CEO of the Hotel Council of San Francisco, the economic impact extends well beyond room bookings—for every $100 visitors spend on a hotel, they typically spend another $250 nearby at restaurants, bars, and coffee shops.

That ripple effect is expected to benefit not just San Francisco and Santa Clara, but the East Bay, Oakland, and North Bay throughout the week.