Jerry Rice, Bad Bunny and Joe Montana Bring Star Power to San Francisco During Super Bowl Week

San Francisco is buzzing with excitement as Super Bowl week transforms the city into a gathering place for football legends and global music stars.

The day began with a ride on the city’s iconic cable cars alongside Jerry Rice, the three-time Super Bowl champion often called the greatest wide receiver of all time. Rice reflected on his journey to becoming a football legend, saying his first Super Bowl win felt like a dream come true and something he wanted to share with the city that embraced him.

Fans quickly surrounded him for photos and greetings, chanting support for the San Francisco 49ers. Rice said it was never about fame or money — it was about bringing an entire stadium to its feet and sharing those moments with the crowd.

Super Bowl energy was everywhere, including surprise celebrity encounters on the streets.

Bad Bunny is making history this weekend as the first male Latino artist to headline the Super Bowl halftime show. He admitted the full weight of the moment hasn’t quite sunk in yet, saying it likely will once he steps onto the field.

Before kickoff, Charlie Puth will perform the national anthem. Puth shared that he plans to calm his nerves by getting lost in the music, drawing inspiration from iconic past performances, including Whitney Houston’s unforgettable Super Bowl rendition.

Football royalty also took time to reflect on championship memories.

Joe Montana, who led the 49ers to four Super Bowl victories, talked about what it feels like to win a first championship. He compared it to tasting candy for the first time — sweet, but leaving you hungry for more.

As legends, artists and fans fill the streets, San Francisco is fully embracing its moment in the spotlight. From cable car rides with Hall of Famers to musicians preparing for career-defining performances, Super Bowl week is delivering memorable moments long before kickoff.

Explore: NBCPalmSprings.com, where we are connecting the Valley.