Desert in a Minute: When Palm Springs Tried Creating Its Own “Sun Time” in 1946

As NBC Palm Springs resident historian, Steve currently produces the “Desert in a Minute” segments, sharing unique moments from the Coachella Valley’s past.

One of the most unusual experiments in Palm Springs history happened in 1946, when the city attempted to create its own time zone.

Local merchants were frustrated that business slowed down when the sun disappeared behind the mountains in the late afternoon. With fewer daylight hours for shoppers and visitors, business leaders believed their profits would increase if stores could stay open longer in daylight.

The Palm Springs Chamber of Commerce and several local merchants proposed a bold solution: change the clocks.

A motion was brought before the Palm Springs City Council to create a new local time called “Sun Time.” Under the proposal, residents would move their clocks back one hour, effectively extending daylight in the evening. Road signs around the city would alert visitors to adjust their watches when entering Palm Springs.

City leaders approved the idea with a 6–1 vote.

Mayor Clarence Hyde officially proclaimed the change, announcing that Sun Time would begin Sunday, November 17, 1946. The city planned to test the new time system during a 120-day trial period.

But almost immediately, problems began.

Because the rest of the region remained on standard time, schedules quickly became chaotic. Airline passengers missed flights, business deliveries were delayed, and appointments were frequently confused.

The time mismatch with surrounding communities made everyday life difficult for residents and visitors alike.

Facing growing frustration and confusion, the city abandoned the experiment. The Sun Time proclamation was rescinded in January 1947 after just 51 days.

The unusual idea remains one of the more fascinating chapters in Palm Springs history.

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