Starbucks Revamps Rewards Program With New Tier System

Coffee lovers may notice changes the next time they check their loyalty account with Starbucks.

The company has unveiled a revamped rewards program featuring a new three-tier system designed to offer more personalized benefits for customers. The tiers — Green, Gold, and Reserve — each come with their own perks.

According to Starbucks, benefits may include birthday treats, personalized Reserve membership cards, and other bonus rewards depending on a customer’s status level.

Customers will be notified about their tier placement through email or directly through the Starbucks app.

Company officials say the updated program is aimed at giving loyal customers better value while encouraging continued engagement with the brand’s popular coffee, tea, and specialty drink offerings.