Talking with Thalia: Does Social Media Impact Your Business?

Social media is no longer optional for business owners — it’s essential. But one question continues to come up: how much is enough?

In this edition of Talking with Thalia, Thalia Hayden explores that question with local realtor and social media standout James Suer.

With nearly 40,000 followers on Instagram, Suer has built a platform that goes far beyond real estate listings. While he initially turned to social media as a way to promote his business, his content quickly evolved after one simple idea took off.

“I noticed how much construction was happening near my home,” he explained. “People are naturally curious when they see something being built — they want to know what’s coming.”

After posting a short, informative video, his following tripled overnight.

Despite his success, Suer admits maintaining a social media presence is no small task.

“It takes a lot of time and consistency,” he said. “You have to keep showing up for your audience.”

While he’s not currently monetizing his social media directly, Suer says the platform has opened countless doors — from connecting with local leaders to growing his real estate business organically.

Ultimately, his story is a reminder that social media isn’t just about promotion — it’s about connection.

For business owners just getting started, Hayden offers a few practical tips:

• Stay consistent — aim for at least one post per day

• Keep it short — for Facebook and Instagram, videos under 30 seconds perform best

• Focus on value — don’t just sell; inform, entertain, or engage

• Be patient — growth takes time, but one idea can change everything