Stagecoach Style Boosts Local Business 'On the Brim' with Custom Hat Experience

With Stagecoach Festival in town, Western fashion is taking center stage, and local businesses are feeling the impact.

One standout is On the Brim Hat Bar, a traveling hat customization experience that’s seeing a surge in demand during festival season.

Founder Sandra LaMont says the concept allows guests to design their own one-of-a-kind hats, choosing from a variety of materials, accessories, and custom details—all created on the spot.

From weddings and private parties to high-end brand activations, the business brings a hands-on experience that blends fashion with creativity.

One of its signature features is a burning technique, where designs are etched directly onto hats using a heated tool, giving each piece a personalized, lasting touch.

LaMont says Western-themed events are becoming increasingly popular, especially during festival weekends. The business recently hosted a private event featuring Diplo, highlighting the growing demand for immersive, styled experiences.

As Stagecoach continues to draw crowds to the Coachella Valley, small businesses like this are cashing in, proving festival season is about more than just music.