From New Zealand With Love: The Grandmother’s Secret That Neutralizes Shoe Odor for Good

In the searing heat of the Coachella Valley, foot and shoe odor is a common household battle. However, a global sensation that began on a kitchen bench in New Zealand in 1982 is providing a simple, effective, and naturally derived solution. Benjamin Cole, Head of Marketing for Gran’s Remedy, joined us to share the heart-warming story behind the brand and why it has become a must-have for active families.

The product was born out of a grandmother's love—and her frustration with the smell of her grandson’s shoes. Using ingredients found around her home, she developed a mineral-based powder that didn't just perfume the air, but actually neutralized the odor at its source. What started as a gift for family and friends has since grown into a trusted international brand.

"A lot of other products simply perfume over the smell," Cole explained. "Gran’s Remedy actually gets to work at the source of the odor. It absorbs moisture and eliminates the smell using naturally derived mineral ingredients."

While the product is a favorite for parents of teenagers going through hormonal changes, it has also found a dedicated following among hospitality workers, tradespeople, and "gym junkies" who are on their feet all day. The product comes in three varieties: the unscented Original, a Floral scent, and a Cooling peppermint version.

The brand recently gained high-profile attention from TV presenter and comedian Howie Mandel. Known for being a germaphobe, Mandel’s team reached out to the company, and the star has since become a vocal fan of the product's effectiveness. To celebrate this partnership, Gran’s Remedy is offering a special discount for a limited time. Viewers can visit Amazon and use the code "HOWIES10" at checkout to receive 10% off their purchase.

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