Local & Community
Coachella Residents Confront Developers Over Massive Proposed Data Center at Heated Town Hall
Dozens of frustrated Coachella residents gathered Monday evening at the Boys and Girls Club of the Coachella Valley for a highly anticipated town hall meeting regarding a massive proposed data center. The project, led by Stronghold Power Systems, has become a lightning rod for controversy in the East Valley, with many residents feeling the city has attempted to push the plan through with minimal public transparency.
The town hall serves as the first major public forum since the project—often referred to by developers as a "Technology Campus"—was presented late last year.
The Scale of the "Technology Campus"
Stronghold Power's proposal is staggering in scope, encompassing 240 acres of land on the city's eastern edge. The plan includes:
Six massive data center buildings, totaling approximately 3 million square feet.
A rated capacity of 270 to 300 megawatts, acting as the anchor tenant for the newly proposed Coachella Municipal Utility.
Dedicated microgrids utilizing fuel cells and battery storage to power operations.
While developers argue the project will generate $21 million in annual revenue and create hundreds of jobs, local residents are far more concerned with the daily reality of living next to such a behemoth.
Environmental and Economic Alarms
Residents like Ash, who has been vocal at recent city council meetings, raised pointed questions about the environmental trade-offs. The primary concerns include:
Water Scarcity: Despite claims from Stronghold that the facility would use 40% less water than traditional agriculture, residents fear any new draw on the drying Colorado River will further contaminate and deplete the local supply during a persistent drought.
Rising Utility Costs: Critics worry that the massive energy demand required to run six data centers 24/7 will cause local electricity prices to skyrocket for residential customers.
Heat and Pollution: The sheer amount of heat generated by 240 acres of servers, combined with potential emissions from backup diesel generators, has raised red flags regarding air quality and the "heat island" effect in an already sweltering desert.
Proximity: The site sits directly across from residential mobile home parks and is located only two miles from a local elementary school.
Political Scrutiny and "Specific Language"
Current Coachella Mayor Dr. Frank Figueroa attended the meeting, stating that he is seeking clarity on the "specific language" used in the development agreements. Terms like "Municipal Utility Center"—which allows for the importation of energy—and the rebranding of the data centers as a "Technology Campus" have left some officials and residents feeling that the project's true impact has been obscured.
The controversy is further compounded by campaign finance records showing that Stronghold Power previously donated to the mayoral campaign of former Mayor Steven Hernandez.
As the meeting wrapped up at 8:00 p.m., the divide between the city’s economic ambitions and the residents' environmental fears remained as wide as ever. The project must still undergo a full environmental impact report before any final approval.
Explore NBCPalmSprings.com, where we are connecting the valley.
By: Alondra Campos
May 11, 2026
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