Free People Opens New Boutique on El Paseo

Free People has officially opened the doors to its newest boutique at The Shops on El Paseo in Palm Desert.

The women's lifestyle brand offers its signature collection of apparel, accessories and footwear, along with personalized one-on-one styling appointments with in-store fashion experts to help customers create looks tailored to their individual style.

To celebrate the grand opening, Free People is giving shoppers the opportunity to enter for a chance to win a $500 gift card at the new location.

Store representatives say the boutique is designed to provide an elevated shopping experience while bringing the brand's signature fashion and personalized service to the Coachella Valley.

The addition of Free People continues the recent growth along El Paseo, with several new retailers choosing to establish locations in Palm Desert's premier shopping district.

The new boutique will be open Saturday from 10 a.m. to 6 p.m., inviting shoppers to explore the latest collections, meet with in-store stylists and take part in the grand opening festivities. Visitors can also enter the giveaway during the celebration for a chance to win the $500 shopping spree.