Business, Finance & Tech
Rising costs force Coachella Valley ice cream business to balance prices and quality
Ice cream is becoming more expensive as businesses across the country face rising operating costs.
According to federal data, ice cream prices have increased by nearly 33% in recent years, driven by higher costs for food, labor, fuel and utilities. Those increases are squeezing profit margins and forcing many businesses to make difficult decisions about pricing.
In the Coachella Valley, Perfect Pint, a gourmet frozen custard company known for its premium ingredients and classic French techniques, says it is experiencing those same financial pressures.
"As far as how much it costs per unit, I could save on packaging if I buy in bulk," a company representative said. "There are some things that can be done. Ultimately, a price increase is going to be unavoidable."
The business says it is looking for ways to expand while keeping its products affordable for customers. Owners are focusing on reducing costs where possible rather than passing every increase on to consumers.
As inflation continues to affect food and operating expenses, Perfect Pint says it remains committed to delivering high-quality frozen custard while working to minimize the impact of rising costs on customers.
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By: Kai Beech
July 13, 2026
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