CA, US & World

Trump Threatens France With 100 Percent Wine Tariffs Over Digital Technology Tax Ahead of G7 Summit

WASHINGTON — Transatlantic trade tensions are flaring up once again as President Donald Trump issued a fierce ultimatum to France, threatening to impose a punishing 100 percent tariff on all French wine and champagne imports unless Paris immediately eliminates its controversial digital services tax. The aggressive warning was delivered directly to French President Emmanuel Macron just hours before the Group of Seven summit in Évian-les-Bains, France, where world leaders are gathering to discuss international trade, security, and economic policies.

The dispute centers on France’s Digital Services Tax, colloquially known as the GAFAM tax, which has been in place since 2019. The policy levies a 3 percent fee on the gross revenues generated within French borders by large global technology giants, primarily targeting American heavyweights such as Alphabet, Amazon, Apple, Meta, and Microsoft. The Trump administration argues that the levy unfairly targets American innovative corporations to prop up foreign economies through extortive tax measures. President Trump stated that if France insists on charging American companies, the United States has no choice but to retaliate with a matching financial blow to one of France's most treasured sectors.

The proposed tariffs would deal a staggering blow to the French agricultural industry. The United States stands as the single largest importing country for French wines and spirits, with the American market accounting for roughly one-fifth—about 21 percent—of France's entire global sales, valued at more than 2 billion dollars annually. The industry has already been struggling, with exports to the United States slumping significantly last year after existing tariffs were adjusted to 15 percent. Winemakers and trade groups are warning that doubling the duties to 100 percent would effectively price out many historic French labels from American store shelves.

President Macron has already pushed back against the trade threats, stating on French television that punitive tariffs do not benefit anyone, particularly among allied G7 nations, and firmly declared that he would not back down because that is not how international law works. While French officials argue that global tech companies must pay taxes proportional to their commercial footprint, the issue is expected to dominate the face-to-face bilateral discussions between the two heads of state this week.

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By: NBC Palm Springs

June 15, 2026

Trump tariff threat French winedigital services tax Macron G7 summitGAFAM tax American big techEvian les Bains trade disputeEuropean Union wine exportsJune 2026
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