CA, US & World
California Law Aims to Strengthen Local Newsrooms With New Tax Credits
California Senate Bill 2222 was just signed into law, aiming to strengthen local journalism by providing additional tax credits to news organizations across the state.
This will provide $20,000 in tax credits for up to five journalists, along with an additional $15,000 for each new journalist hired and $7,500 for part-time employees, according to the information presented in the report.
Julie Makinen, secretary and treasurer of the Coachella Valley Journalism Foundation and a longtime local newsroom professional, says the decline in local journalism has been significant.
Organizations involved in the legislation have researched the loss of journalism positions across California over the past 25 years, with estimates showing more than 10,000 positions have been lost.
Locally, Makinen says the impact is especially noticeable. While the Coachella Valley's population has grown by roughly 40% over the past 25 years, she says the number of local reporters has been cut in half.
Makinen also emphasized that supporting local journalism goes beyond financial assistance. She encouraged residents to seek out credible local news sources and support journalists who actively report from within their communities.
By: Maria Noble Valdez
October 2, 2026
Latest Instagram Posts
🛑A bike ride ended in tragedy Monday night in Palm Springs. A bicyclist died after being struck by a car around 8:30 PM on E. Palm Canyon Dr. The driver stayed at the scene and police say there’s no indication of foul play or impairment. ❓Saw the crash or have video from the area? Call Palm Springs police at (760) 327–1441.
Social Time: Jerry sings the end! 🎶🎵
CALIFORNIA IS AGING FAST... BUT WHERE WILL THE WORKFORCE LIVE? #therogginreport #coachellavalley #localnews #agingpopulation #nbcpalmsprings
119 jobs on the line and DRD’s General Manager won’t answer questions … Drop a comment 👇: Would you vote YES or NO on giving a district more money if they refuse to answer transparency questions? #therogginreport #drd #coachellavalley #localnews #nbcpalmsprings
Help us choose the next NBC Palm Springs Fan of the Week! Vote for Video 1, 2, 3 or 4. The fan with the most votes will win a pair of tickets to next week’s Coachella Valley Firebirds game! Voting ends Thursday. Who’s your pick?
Spirit Halloween has revealed its top Halloween costume trends for 2026, and pop culture is driving the picks. Off Campus, Toy Story, K-pop Demon Hunters, superheroes, Greek gods and warriors — and plenty of Dolly Partons — are expected to be popular. What are you dressing up as this Halloween? #Halloween2026 #SpiritHalloween #HalloweenCostumes #nbcpalmsprings
After a car drove through a walkway, damaging Bill’s Pizza, the restaurant appears to have begun repairs and is still open the following day. The neighboring store, Gallivant was also damaged and is closed until Monday. The store has a gofundme page opened for them by a neighboring bookstore to support the cost of the damages. NBC Palm Springs is following the effects of this accident and what this means to the Palm Springs community. #billspizza #palmsprings #continuingcoverage #localnews #coachellavalley
Researchers at Southern Illinois University Carbondale are using bioengineered baker's yeast to break down plastic into ingredients for cookies.
Camden, Arkansas, is the unlikely hub of US missile manufacturing after years of conflicts in Ukraine and the Middle East have drained the country's arsenal. But the Trump administration's push to scale up defense production is colliding with the limits of the small, rural town.
Who makes the NBC Top 3, winner will be announced Sunday night on NBC Palm Springs, with the player who makes the number one spot winning a $250 prize from @hondaofthedesert! Comment below if it will 1) Devin Session with the diving TD, 2) Mason Flores with the dot on the run, 3) Reese Johnson with the clutch FG, 4) Kaylaun Smith running over defenders, or 5) Joshua Perez with the TD throw. #hondaofthedesert #fnl #fridaynightlights #fyp #highschoolfootball