Desert Living Now
Jumbo Sunflower Seeds: A Family Business Rooted in Tradition and Quality
Jumbo Sunflower Seeds have been a staple snack for generations, from baseball dugouts to backyard gatherings. Behind the brand is World Food Products, a California-based company that started as a small trading business dealing in nuts, dried fruits, and trail mixes. Over time, it evolved into a leading producer of high-quality sunflower seeds, bringing a trusted snack to American households.
At the heart of the business is a father-son team, Marty and Jared Van Duyn, who credit their strong family bond and shared vision for the company’s success. "It's been extremely rewarding to work together," Marty said. "There's a lot of trust and an integrated vision that we get to work through as a family."
Sunflower seeds have long been associated with American baseball culture, providing a flavorful and engaging snack for players and fans alike. "Sunflower seeds are unique because they’re an active experience—you’re enjoying the flavor while constantly chewing and spitting," Jared explained. "It's part of baseball, whether you're in the dugout waiting for the next pitch or up in the stands watching the game."
The process of bringing these seeds from farm to consumer is carefully managed to ensure the best quality. Sunflower crops are planted annually and harvested using specialized equipment. The seeds go through a detailed process of sizing, cleaning, and roasting to develop the signature flavors that fans love. The company is now working on custom roasting techniques to maintain high-quality standards and refine flavor profiles.
Beyond making great snacks, World Food Products is committed to supporting local baseball teams and little leagues. They provide sample packs and sponsorship opportunities to youth organizations, helping foster the next generation of athletes.
For more information, visit jumboseeds.com or follow them on Instagram for updates on new flavors, promotions, and community partnerships.
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By: NBC Palm Springs
March 19, 2025
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