Local & Community

Coachella Valley Activists Prioritize Accuracy in Social Media Advocacy

With social media platforms reaching millions, grassroots organizations across the Coachella Valley are playing a larger role in how residents receive their information. But with posts spreading rapidly beyond local borders, how do these groups ensure what they share is accurate?

NBC Palm Springs' Tiani Jadulang spoke with members of organizations like the Coachella Valley Women's March, which has been active for nearly a decade. Organizers say their volunteers are not just online—they’re often on the ground, verifying events and issues firsthand.

“Our responsibility is to inform, but also to make sure we provide the right information and the right education,” said one organizer.

In addition to their own reporting, groups like Danza Azteca, an indigenous-based nonprofit, emphasize the importance of sharing verified community resources. They often refer followers to trusted legal organizations such as the Tohono O'odham Legal Center.

Other local grassroots groups like Code Pink Coachella Valley also help cross-check facts and source accurate information before it’s shared on social platforms.

With misinformation easy to spread online, organizers say their mission remains clear: inform, empower, and uplift the Coachella Valley through reliable communication.

Explore: NBCPalmSprings.com, where we are connecting the Valley.

By: Tiani Jadulang

June 20, 2025

Coachella Valleygrassroots organizationsWomens MarchDanza Aztecasocial media accuracyTiani JadulangNBC Palm Springslocal activismmisinformationcommunity resources
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BREAKING NEWS 🚨: Calvin Harris officially rescheduled for Head Trip day 2 #headtripfestival #calvinharris #severeweather #tropicalstorm #indio

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Attendees are returning to the Empire Polo Grounds for day 2 of the EDM festival, ‘Head Trip’, after performances were stopped last night due to severe weather. Stay tuned with NBC Palm Springs to see how the weather is affecting festival goers’ plans. #headtripfestival #severeweather #flashfloodalert #760 #nbcpalmsprings

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Overnight Flooding Hits Palm Springs Heavy rain brought flooding to Palm Springs overnight, prompting police to shut down Indian Canyon due to flooding. Much of this video shows conditions along the Indian Canyon corridor as water inundated roadways. Drivers are urged to use caution and watch for changing conditions.

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BREAKING NEWS: Head Trip Festival in Indio suspended its show Saturday night due to approaching severe weather and lightning. A message displayed on the stage screens announced: “Attention in the festival, this is a lightning alert. The show is suspended due to lightning.” Festivalgoers were told to leave the Empire Polo Club venue and return to their cars and camps. The festival was expected to draw approximately 70,000 attendees overall, though the number asked to leave Saturday night has not been confirmed. It remains unclear when attendees will be allowed back inside or whether scheduled performances, including headliners Calvin Harris and Swedish House Mafia, will proceed as planned. The suspension comes as Tropical Storm Rachel brings rain and potential flooding concerns to Southern California. Stay with NBC Palm Springs for updates. #BreakingNews #HeadTripFestival #Indio #CoachellaValley #TropicalStormRachel WeatherAlert CalvinHarris NBCPalmSprings

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BREAKING NEWS: Thalia Hayden and Jerry Steffen break down the latest forecast for Tropical Storm Rachel as it moves through eastern Riverside County Sunday morning. The Coachella Valley could see more than an inch of rain, raising concerns about flooding. The heaviest rainfall is expected from midnight through noon Sunday, with showers tapering off by Sunday evening. Stay with NBC Palm Springs for the latest updates. #TropicalStormRachel #BreakingNews #CoachellaValley #PalmSprings #WeatherAlert FloodWarning SouthernCaliforniaWeather NBCPalmSprings ThaliaHayden JerrySteffen

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🌧️ Tropical Storm Rachel is bringing the threat of heavy rain and flooding to the Coachella Valley. Thalia and Jerry break down the hour-by-hour forecast, with the heaviest rainfall expected from midnight through Sunday morning and more than an inch possible in parts of the Valley. Flood watches and warnings remain a concern, with showers expected to taper off by Sunday evening. Stay weather-aware and stay with NBC Palm Springs for the latest updates! ⛈️ #TropicalStormRachel #CoachellaValley #WeatherAlert #NBCPalmSprings

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🌊 Tropical Storm Rachel is bringing dangerous surf, flooding and destruction to Southern California’s coast. In Long Beach, parts of the boardwalk have been ripped apart, while a badly damaged home is on the verge of collapse. Newport Beach has declared a local emergency after pounding waves flooded at least 10 blocks of the Balboa Peninsula. Officials are urging people to stay away as the threat continues. 🌧️ #HurricaneRachel #SouthernCalifornia #LongBeach #NewportBeach #CoachellaValley

Who makes the NBC Top 3, winner will be announced Sunday night on NBC Palm Springs, with the player who makes the number one spot winning a $250 prize from @hondaofthedesert! Comment below if it will be 1) Ivan  Garza with the deep pass TD, 2) Damian Walls with the 99 yard touchdown throw, 3) Jadarius Hester with the punt return TD, 4) James Madden with the 60 plus yard rushing TD, or 5) Kingston Pellum with the contested catch #hondaofthedesert #fnl #fridaynightlights #fyp #highschoolfootball
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Who makes the NBC Top 3, winner will be announced Sunday night on NBC Palm Springs, with the player who makes the number one spot winning a $250 prize from @hondaofthedesert! Comment below if it will be 1) Ivan Garza with the deep pass TD, 2) Damian Walls with the 99 yard touchdown throw, 3) Jadarius Hester with the punt return TD, 4) James Madden with the 60 plus yard rushing TD, or 5) Kingston Pellum with the contested catch #hondaofthedesert #fnl #fridaynightlights #fyp #highschoolfootball

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Tim O’Brien introduces Game 2 as the Coachella Valley Firebirds take on the San Diego Gulls! #CVFirebirds #FirebirdsHockey #SanDiegoGulls #AHL #hockeynight

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Hurricane Isaias is bringing worsening conditions to Gulf Shores, Alabama, with strong tropical storm-force winds and heavy rain. CNN’s Isabel Rosales describes the intense conditions as the storm approaches. #HurricaneIsaias #SevereWeather #Alabama

Coachella Valley Activists Prioritize Accuracy in Social Media Advocacy