Local & Community
Palm Springs Renews 10-Year Deal with PS Resorts to Boost Local Tourism
Palm Springs City Council has voted to renew its long-standing partnership with PS Resorts, approving a 10-year agreement aimed at promoting major local events and enhancing the visitor experience.
The deal, which dates back to 2012, channels a portion of the city’s transient occupancy tax (TOT) collected from hotel resort fees directly to PS Resorts. Specifically, 50% of those hotel tax revenues will be used to help fund well-known events like Splash House, the Festival of Lights Parade, and the Filipino Festival, among others.
City council members emphasized that the agreement won’t increase costs for Palm Springs residents. The funds come exclusively from resort fees paid by hotel guests, not from any new local taxes.
“Anybody can come to us and pitch an idea for a new event in the city,” a Peggy Trott, Board Chair for PS Resorts shared. “Our mission is to generate a positive visitor experience to generate more revenue for the city.”
The newly approved agreement includes a five-year term, with an option to extend it for another five years.
PS Resorts leaders say their next focus will be on bolstering activity around the Palm Springs Convention Center, aiming to draw more large-scale events and conferences to the city.
Explore: NBCPalmSprings.com, where we are connecting the Valley.
By: NBC Palm Springs
July 10, 2025
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