Local & Community
Indian Wells Reports Record Attendance and Economic Boost from BNP Paribas Open
The City of Indian Wells has released new data highlighting the impact of this year’s BNP Paribas Open, reporting record engagement and strong economic activity tied to the event.
Officials say the tournament welcomed more than 527,000 fans over its run, along with 336 players representing 55 countries. The event continues to be one of the largest and most significant stops on the professional tennis calendar.
This year’s competition also awarded more than $20 million in prize money, reflecting the tournament’s continued growth and global stature. Organizers additionally reported a 39% increase in coverage and engagement through partners including Tennis Channel.
Local officials noted that merchandise, food, and beverage sales also saw notable increases, underscoring the event’s broader economic impact on the Coachella Valley region.
City leaders say the results reinforce the BNP Paribas Open’s role as a major driver of tourism and economic activity in Indian Wells, drawing international attention while supporting local businesses throughout the desert.
By: NBC Palm Springs
April 10, 2026
Latest Instagram Posts
Social Time with Thalia & Jerry
What do you think is really going on here? Drop your thoughts below 👇 #therogginreport #coachella #coachellavalley #localnews #nbcpalmsprings
During the 2025-2026 school year, PEN America reported there were nearly 12,000 book bans in public schools nationwide, the largest number of book bans in a single year since the group started tracking numbers in 2021.
Delta Airlines overhauled its frequent flyer program in 2024. CNN’s Randi Kaye asks Delta CEO Ed Bastian if the airline has made it more difficult for flyers to earn status and if any further changes to the loyalty program are on the horizon.
Social Time with Thalia & Jerry. Favorite Festival?
‘The Hayden’ is back @babysmarche !! John Hayden himself took a trip to the Indian Wells staple for lunch and to chat with @chefjustinsnyder on how it became the most popular item on the menu! #TheHayden
🛑A bike ride ended in tragedy Monday night in Palm Springs. A bicyclist died after being struck by a car around 8:30 PM on E. Palm Canyon Dr. The driver stayed at the scene and police say there’s no indication of foul play or impairment. ❓Saw the crash or have video from the area? Call Palm Springs police at (760) 327–1441.
Social Time: Jerry sings the end! 🎶🎵
CALIFORNIA IS AGING FAST... BUT WHERE WILL THE WORKFORCE LIVE? #therogginreport #coachellavalley #localnews #agingpopulation #nbcpalmsprings
119 jobs on the line and DRD’s General Manager won’t answer questions … Drop a comment 👇: Would you vote YES or NO on giving a district more money if they refuse to answer transparency questions? #therogginreport #drd #coachellavalley #localnews #nbcpalmsprings