Cinemark and Coca-Cola Celebrate 140 Years: New Refillable Cup and Summer Movie Lineup Announced

Cinemark Holdings, Inc., a leader in the movie exhibition industry, has announced a nationwide collaboration with Coca-Cola to celebrate the iconic beverage's 140th anniversary. The promotion is timed to coincide with the highly anticipated summer movie season of 2026, offering fans exclusive merchandise and long-term savings on concessions.

The 140th Anniversary Program

The centerpiece of the celebration is an exclusive refillable Coca-Cola cup. Launching on Friday, May 8, to mark National Have a Coke Day, the program is designed to reward frequent moviegoers throughout the warmest months of the year.

According to the company, the commemorative cup will be available for purchase at 16.95 dollars. Once purchased, guests can bring the cup back to any Cinemark location through September 7 to receive fountain drink refills for just 1.40 dollars each. In addition to the glassware, theaters will also carry a limited-edition Coca-Cola branded shirt, which will be sold exclusively at Cinemark locations.

A Blockbuster Summer Lineup

The refillable cup program arrives just as a wave of major studio releases is set to hit the big screen. Industry analysts are predicting a massive summer for the box office, with several high-profile sequels and franchise installments scheduled for release:

• Star Wars: The Mandalorian and Grogu — Opening May 22

• Toy Story 5 — Opening June 19

• Supergirl — Opening June 26

• Minions and Monsters — Opening July 1

• Moana — Opening July 10

• The Odyssey — Opening July 17

• Spider-Man: Brand New Day — Opening July 31

Cinemark Theaters in the Coachella Valley

Local moviegoers in the Coachella Valley can participate in the refillable cup program at the following Cinemark locations:

• Cinemark Century La Quinta XD and SCREENX: Located at 46800 Washington Street in La Quinta.

• Cinemark Century at The River and XD: Located at 71800 Highway 111, Suite A-137 in Rancho Mirage.

These local theaters feature premium amenities such as luxury loungers and advanced screen technology to enhance the summer blockbuster experience.

Availability and Access

Cinemark representatives stated that the anniversary items will be available at all theaters nationwide while supplies last. Fans are encouraged to use the Cinemark app or website to locate their nearest theater and secure tickets in advance, as the combination of the anniversary deal and the major film slate is expected to drive significant foot traffic.

The refillable program will conclude at the end of the Labor Day weekend on September 7. For more information regarding the promotion or to view specific theater participation, moviegoers can contact the Cinemark media relations department or visit their official digital platforms.

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