Local & Community

Coachella Residents Confront Developers Over Massive Proposed Data Center at Heated Town Hall

Dozens of frustrated Coachella residents gathered Monday evening at the Boys and Girls Club of the Coachella Valley for a highly anticipated town hall meeting regarding a massive proposed data center. The project, led by Stronghold Power Systems, has become a lightning rod for controversy in the East Valley, with many residents feeling the city has attempted to push the plan through with minimal public transparency.

The town hall serves as the first major public forum since the project—often referred to by developers as a "Technology Campus"—was presented late last year.

The Scale of the "Technology Campus"

Stronghold Power's proposal is staggering in scope, encompassing 240 acres of land on the city's eastern edge. The plan includes:

  • Six massive data center buildings, totaling approximately 3 million square feet.

  • A rated capacity of 270 to 300 megawatts, acting as the anchor tenant for the newly proposed Coachella Municipal Utility.

  • Dedicated microgrids utilizing fuel cells and battery storage to power operations.

While developers argue the project will generate $21 million in annual revenue and create hundreds of jobs, local residents are far more concerned with the daily reality of living next to such a behemoth.

Environmental and Economic Alarms

Residents like Ash, who has been vocal at recent city council meetings, raised pointed questions about the environmental trade-offs. The primary concerns include:

  • Water Scarcity: Despite claims from Stronghold that the facility would use 40% less water than traditional agriculture, residents fear any new draw on the drying Colorado River will further contaminate and deplete the local supply during a persistent drought.

  • Rising Utility Costs: Critics worry that the massive energy demand required to run six data centers 24/7 will cause local electricity prices to skyrocket for residential customers.

  • Heat and Pollution: The sheer amount of heat generated by 240 acres of servers, combined with potential emissions from backup diesel generators, has raised red flags regarding air quality and the "heat island" effect in an already sweltering desert.

  • Proximity: The site sits directly across from residential mobile home parks and is located only two miles from a local elementary school.

Political Scrutiny and "Specific Language"

Current Coachella Mayor Dr. Frank Figueroa attended the meeting, stating that he is seeking clarity on the "specific language" used in the development agreements. Terms like "Municipal Utility Center"—which allows for the importation of energy—and the rebranding of the data centers as a "Technology Campus" have left some officials and residents feeling that the project's true impact has been obscured.

The controversy is further compounded by campaign finance records showing that Stronghold Power previously donated to the mayoral campaign of former Mayor Steven Hernandez.

As the meeting wrapped up at 8:00 p.m., the divide between the city’s economic ambitions and the residents' environmental fears remained as wide as ever. The project must still undergo a full environmental impact report before any final approval.

Explore NBCPalmSprings.com, where we are connecting the valley.

By: Alondra Campos

May 11, 2026

Coachella Data CenterStronghold Power SystemsCoachella Municipal Utilitydata center water usageEast Valley environmental concernsMayor Frank FigueroaCoachella Technology Campusdata center cooling systems
Link Copied To Clipboard!
Latest Instagram Posts
25

Social Time with Thalia & Jerry

82

What do you think is really going on here? Drop your thoughts below 👇 #therogginreport #coachella #coachellavalley #localnews #nbcpalmsprings

92

During the 2025-2026 school year, PEN America reported there were nearly 12,000 book bans in public schools nationwide, the largest number of book bans in a single year since the group started tracking numbers in 2021.

21

Delta Airlines overhauled its frequent flyer program in 2024. CNN’s Randi Kaye asks Delta CEO Ed Bastian if the airline has made it more difficult for flyers to earn status and if any further changes to the loyalty program are on the horizon.

31

Social Time with Thalia & Jerry. Favorite Festival?

327

‘The Hayden’ is back @babysmarche !! John Hayden himself took a trip to the Indian Wells staple for lunch and to chat with @chefjustinsnyder on how it became the most popular item on the menu! #TheHayden

358

🛑A bike ride ended in tragedy Monday night in Palm Springs. A bicyclist died after being struck by a car around 8:30 PM on E. Palm Canyon Dr. The driver stayed at the scene and police say there’s no indication of foul play or impairment. ❓Saw the crash or have video from the area? Call Palm Springs police at (760) 327–1441.

32

Social Time: Jerry sings the end! 🎶🎵

161

CALIFORNIA IS AGING FAST... BUT WHERE WILL THE WORKFORCE LIVE? #therogginreport #coachellavalley #localnews #agingpopulation #nbcpalmsprings

243

119 jobs on the line and DRD’s General Manager won’t answer questions … Drop a comment 👇: Would you vote YES or NO on giving a district more money if they refuse to answer transparency questions? #therogginreport #drd #coachellavalley #localnews #nbcpalmsprings

Coachella Residents Confront Developers Over Massive Proposed Data Center at Heated Town Hall