Former Rodan + Fields Executive Lori Bush Launches Solvasa, Bringing a New Perspective to Beauty, Wellness and Aging

For decades, Lori Bush has been at the forefront of the beauty industry, helping build Rodan + Fields into one of the most recognizable skincare brands in the world. Today, she is embarking on a new mission, one shaped not only by her professional experience but also by a deeply personal health journey. Following her breast cancer diagnosis, Bush began questioning many of the traditional approaches to beauty and aging that have long dominated the industry. Her search for answers led her to explore the connection between inflammation, overall wellness and skin health, ultimately inspiring the creation of Solvasa Integrative Beauty.

The new venture was co founded with Palm Desert plastic surgeon Dr. Ritu Chopra, combining expertise in skincare, aesthetics and regenerative wellness. Together, they are promoting a more holistic approach to beauty that focuses on supporting the body's natural ability to maintain healthy skin over time.

That philosophy comes at a time when conversations around aging are rapidly evolving. Consumers are increasingly seeking treatments and products that prioritize skin health, recovery and prevention rather than quick fixes. Bush believes this shift reflects a broader understanding of the relationship between inflammation and visible signs of aging.

One of the topics generating significant attention in recent months is the phenomenon often referred to as "Ozempic face," facial volume loss that can accompany rapid weight loss. While many individuals turn to surgical or injectable solutions, Bush says Solvasa has developed a noninvasive device designed to help improve skin appearance and support facial rejuvenation. As someone who has spent years studying skincare trends and consumer behavior, Bush emphasizes that lasting beauty often comes down to simple, consistent habits. Her recommendations include prioritizing sleep, reducing chronic inflammation through healthy lifestyle choices, protecting skin from environmental damage and focusing on long term skin health rather than short term cosmetic results. With Solvasa Integrative Beauty, Bush and Chopra hope to lead a growing movement that places wellness, resilience and skin health at the center of the beauty conversation, offering a fresh perspective on what it truly means to age well.