Six Flags Launches Flexible Multi-Park Membership Program at Knott’s Berry Farm and Soak City

Six Flags Entertainment Corporation, North America’s largest regional amusement park operator, has officially launched an innovative subscription-style Membership program at Knott’s Berry Farm and Knott’s Soak City. Debuting Monday, June 8, 2026, the program marks the first time that visitors to the historic Buena Park destination can utilize a flexible monthly subscription model to unlock year-round access to a major nationwide network of regional theme parks.

The new program represents a fundamental shift in how the entertainment company packages its consumer access following the landmark merger between Cedar Fair and Six Flags. Designed to offer maximum regional flexibility for families and thrill-seekers across Southern California, the multi-park pass targets active travelers coming from major nearby metropolitans including Los Angeles, Orange County, San Diego, and the Inland Empire. Instead of paying a large upfront sum for a traditional calendar pass, members are billed on a recurring monthly cycle that guarantees an uninterrupted 12-month window of park admissions starting immediately from the initial date of purchase.

Under the tier structures outlined by corporate administrators, the program is broken into distinct regional levels. The Gold Membership level functions as a primary gateway to West Coast destinations, allowing members to float seamlessly between Knott's Berry Farm and other major regional properties, including Six Flags Magic Mountain and Hurricane Harbor in Los Angeles, Six Flags Discovery Kingdom near San Francisco, Hurricane Harbor Concord in the Bay Area, and California’s Great America in Santa Clara. The pass also expands internationally to include entry into Six Flags Mexico and Hurricane Harbor Oaxtepec. For guests desiring an elite experience, the Prestige Membership level grants all-park access across North America, opening the gates to iconic flagship locations such as Cedar Point in Sandusky, Ohio, and Six Flags Over Texas.

Park President Raffi Kaprelyan emphasized that the membership rollout directly answers a growing consumer demand for heightened transactional flexibility and enhanced value. Beyond gate admission, both pass levels incorporate integrated digital perks, providing members with general parking privileges, bring-a-friend promotional offers, and tiered discounts on select park food, beverages, and retail merchandise. The ongoing subscription framework ensures that members retain access to highly anticipated seasonal celebrations across the entire regional footprint, including Knott’s Scary Farm, Knott’s Merry Farm, and winter holiday festivals at neighboring facilities.

The launch coincides directly with the peak summer travel season, providing a strategic option for families seeking to coordinate affordable multi-park road trips and weekend excursions throughout the year. Corporate executives noted that by transitioning to an automatically renewing payment structure, the company can streamline the ticketing experience for frequent guests while ensuring a steady, predictable baseline of operational revenue during off-peak winter months when several regional water parks and northern venues temporarily close for the season.

Explore NBCPalmSprings.com, where we are connecting the valley.