Local & Community
Coachella Valley-Based buzzbox Expands Nationwide With Distribution Deal
A Coachella Valley company is celebrating a major milestone after landing a nationwide distribution deal.
Indio-based buzzbox, known for its ready-to-drink premium cocktails packaged in plant-based pouches, has partnered with Southern Glazer's Wine & Spirits to expand its products across the country.
Founder and CEO Rod Vandenbos said the idea for buzzbox came from frustrating experiences at music festivals, where he saw a need for better-quality portable cocktails.
The company began in a small facility in Palm Desert before expanding to its current manufacturing operation in Indio. Vandenbos said staying in the Coachella Valley was an easy decision because of the community's support and his deep local roots.
Sustainability has remained a core part of buzzbox's mission. The company's lightweight, plant-based packaging reduces shipping needs compared to traditional aluminum cans, helping lower transportation demands and environmental impact.
buzzbox products are already available at local grocery stores and casinos, and with its new nationwide distribution agreement, the company is preparing for its next phase of growth. Vandenbos says international expansion is also part of the company's long-term vision.
By: NBC Palm Springs
July 16, 2026
Latest Instagram Posts
Social Time with Thalia & Jerry
What do you think is really going on here? Drop your thoughts below 👇 #therogginreport #coachella #coachellavalley #localnews #nbcpalmsprings
During the 2025-2026 school year, PEN America reported there were nearly 12,000 book bans in public schools nationwide, the largest number of book bans in a single year since the group started tracking numbers in 2021.
Delta Airlines overhauled its frequent flyer program in 2024. CNN’s Randi Kaye asks Delta CEO Ed Bastian if the airline has made it more difficult for flyers to earn status and if any further changes to the loyalty program are on the horizon.
Social Time with Thalia & Jerry. Favorite Festival?
‘The Hayden’ is back @babysmarche !! John Hayden himself took a trip to the Indian Wells staple for lunch and to chat with @chefjustinsnyder on how it became the most popular item on the menu! #TheHayden
🛑A bike ride ended in tragedy Monday night in Palm Springs. A bicyclist died after being struck by a car around 8:30 PM on E. Palm Canyon Dr. The driver stayed at the scene and police say there’s no indication of foul play or impairment. ❓Saw the crash or have video from the area? Call Palm Springs police at (760) 327–1441.
Social Time: Jerry sings the end! 🎶🎵
CALIFORNIA IS AGING FAST... BUT WHERE WILL THE WORKFORCE LIVE? #therogginreport #coachellavalley #localnews #agingpopulation #nbcpalmsprings
119 jobs on the line and DRD’s General Manager won’t answer questions … Drop a comment 👇: Would you vote YES or NO on giving a district more money if they refuse to answer transparency questions? #therogginreport #drd #coachellavalley #localnews #nbcpalmsprings