Local & Community
Temecula Wineries Adapt as Global Wine Sales Decline
Temecula Valley wineries are adapting as the global wine industry faces slowing sales.
Industry leaders cite a combination of tariffs, climate change, increased competition and changing consumer habits, with more people choosing to drink less alcohol than in previous years.
Staff at Akash Winery say the slowdown is encouraging wineries to rethink the traditional tasting room experience. Many are adding non-alcoholic beverage options, partnering with local breweries, hosting more events and expanding their facilities to attract larger groups.
The winery recently expanded its event space to accommodate gatherings of up to 150 guests, responding to growing demand for weddings, celebrations and corporate events.
According to industry reports, wineries lost an estimated $1.2 billion in sales last year.
Despite the challenges, winery staff say sparkling wine remains a bright spot, with demand continuing to grow.
Rather than competing with one another, many Temecula wineries are also collaborating to promote the region as a destination, saying a stronger wine country benefits everyone involved.
By: NBC Palm Springs
July 21, 2026
Latest Instagram Posts
Social Time with Thalia & Jerry
What do you think is really going on here? Drop your thoughts below 👇 #therogginreport #coachella #coachellavalley #localnews #nbcpalmsprings
During the 2025-2026 school year, PEN America reported there were nearly 12,000 book bans in public schools nationwide, the largest number of book bans in a single year since the group started tracking numbers in 2021.
Delta Airlines overhauled its frequent flyer program in 2024. CNN’s Randi Kaye asks Delta CEO Ed Bastian if the airline has made it more difficult for flyers to earn status and if any further changes to the loyalty program are on the horizon.
Social Time with Thalia & Jerry. Favorite Festival?
‘The Hayden’ is back @babysmarche !! John Hayden himself took a trip to the Indian Wells staple for lunch and to chat with @chefjustinsnyder on how it became the most popular item on the menu! #TheHayden
🛑A bike ride ended in tragedy Monday night in Palm Springs. A bicyclist died after being struck by a car around 8:30 PM on E. Palm Canyon Dr. The driver stayed at the scene and police say there’s no indication of foul play or impairment. ❓Saw the crash or have video from the area? Call Palm Springs police at (760) 327–1441.
Social Time: Jerry sings the end! 🎶🎵
CALIFORNIA IS AGING FAST... BUT WHERE WILL THE WORKFORCE LIVE? #therogginreport #coachellavalley #localnews #agingpopulation #nbcpalmsprings
119 jobs on the line and DRD’s General Manager won’t answer questions … Drop a comment 👇: Would you vote YES or NO on giving a district more money if they refuse to answer transparency questions? #therogginreport #drd #coachellavalley #localnews #nbcpalmsprings