Local & Community
Alaska Airlines Resumes Nonstop Palm Springs to Santa Rosa Service
Palm Springs International Airport celebrated the return of Alaska Airlines’ nonstop seasonal service to Santa Rosa with a behind-the-scenes look at the flight’s arrival.
The route returned more than six weeks earlier than it did last year, giving travelers another direct option between Palm Springs and Northern California’s wine country.
Media members and local creators were given airside access to capture the Alaska Airlines aircraft as it arrived at PSP. The celebration also included refreshments, entertainment and a gateside send-off for passengers on the departing flight.
Airport and city leaders, along with passengers on the first flight, were on hand for interviews and the celebration.
“This particular flight, they're coming back six weeks earlier for their seasonal service,” an airport representative said. “It gives our tourists, our passengers, new direct service right to Northern California.”
The airport even marked the occasion with specially made cookies featuring the Palm Springs-to-Santa Rosa route.
Airport officials say expanding direct service is part of an effort to make travel more convenient for visitors and local passengers.
“More direct flights we have, the better it is for our travelers, and that's what we strive to do,” the representative said.
The return of the route also highlights the accessibility of Palm Springs International Airport for visitors arriving in the Coachella Valley.
“Well, our beautiful airport is part of the Palm Springs experience,” the representative said. “You can get off your plane, and in minutes you can be at your hotel. You can be out on the hiking trails.”
With the seasonal service back earlier than last year, travelers now have another nonstop option connecting Palm Springs with Santa Rosa and California’s wine country.
Explore: NBCPalmSprings.com, where we are connecting the Valley.
By: NBC Palm Springs
September 10, 2026
Latest Instagram Posts
The #NorteFire is spreading near San Juan Capistrano and San Clemente. Fire crews are working to contain the blaze as conditions develop. Stay tuned to NBC Palm Springs for updates. #NorteFire #SouthernCalifornia #Wildfire #SanJuanCapistrano SanClemente NBCPalmSprings
Strong winds are expected across Southern California today, with speeds reaching 25 to 35 mph. Officials warn of possible falling trees, downed power lines and hazardous driving conditions, especially for high-profile vehicles. Southern California Edison says emergency crews will be on standby for possible power outages. If you see a downed power line, stay away and call 911. #SouthernCalifornia #CoachellaValley #WindAdvisory #PowerOutage #SouthernCaliforniaEdison NBCPalmSprings
Sordid Lives is returning to Palm Canyon Theater October 30 through November 15! Playwright Del Shores joins NBC Palm Springs’ Tod Macofsky to talk about the beloved production and its long history in the Coachella Valley. Want to see the show? NBC Palm Springs is giving away two tickets! Enter on the promotions page at NBCPalmSprings.com. #SordidLives #DelShores #PalmCanyonTheater #PalmSprings #CoachellaValley DesertEntertainment NBCPalmSprings
🗣️ NO KINGS DEMONSTRATIONS ARE COMING BACK TO THE COACHELLA VALLEY! Thousands of demonstrations are planned nationwide Saturday, including FIVE right here in the Valley. Organizers say the goal is to help eligible voters prepare for the polls and know their rights. 📍 Events are planned in Palm Springs, Cathedral City, Palm Desert and Indio. Will you be hitting the streets this weekend? 👀 #NoKings #CoachellaValley #PalmSprings #Indio #CaliforniaNews
☕️ Social Time with Thalia & Jerry. No Kings protests?
Now Open! The new Agua Caliente gas station on Highway 111 in Cathedral City is officially open. A new stop for drivers in the Coachella Valley. Have you checked it out yet? #CathedralCity #AguaCaliente #CoachellaValley #NBCPalmSprin
A fire broke out Thursday morning at the KESQ News Channel 3 station in Thousand Palms, disrupting its morning broadcast. Fortunately, no injuries were reported. The fire has been extinguished, and restoration efforts are underway. Station leaders told NBC Palm Springs they planned to return to the air at noon. We’re glad everyone is safe. We’ll share updates as more information becomes available. #ThousandPalms #KESQ #CoachellaValley #NBCPalmSprings
🚨 FIRE AT KESQ WHILE ON AIR! A fire broke out inside the KESQ news station in Thousand Palms around 5 a.m. this morning, forcing the station off the air. 🔥 The fire started in an equipment room where cameras and batteries are stored. Thankfully, NO ONE WAS INJURED. The cause and extent of the damage remain unknown as the station works to get back on air. ❤️🩹 #KESQ #ThousandPalms #BreakingNews #CoachellaValley
☕️Social Time with Thalia & Jerry. Four or against daylight saving?
James Talarico is advocating for a solution to immigration enforcement that rejects "the extremism on this issue in both parties." Talarico said, "Joe Biden failed us during his administration." And now, under the Trump administration, Talarico said there is a "different kind of extremism" in enforcement.