National Sports
Why Norway Keeps Producing World-Class Athletes Across Multiple Sports
Norway is home to just 5.5 million people, but the Scandinavian nation continues to produce an impressive number of world-class athletes across a wide range of sports.
From soccer stars Erling Haaland and Martin Ødegaard to golfer Viktor Hovland, tennis standout Casper Ruud, and Olympic champions in winter sports, Norway has become one of the world's most successful sporting nations despite its relatively small population.
Experts say one of the country's biggest advantages is its youth sports philosophy, which prioritizes fun, learning, and long-term development over early competition and winning.
In Norway, children under the age of 12 do not keep official scores or league standings. Young athletes are also encouraged to participate in multiple sports rather than specializing at an early age. Coaches focus on skill development and enjoyment, believing those approaches help children stay involved longer and reach their full potential.
The strategy appears to be paying off. Norway recently returned to the FIFA World Cup after a 28-year absence and continues to dominate the Winter Olympics, winning a record 18 gold medals and 41 total medals earlier this year.
Norwegian sports leaders also emphasize keeping participation affordable and accessible, reducing financial barriers that can prevent children from playing organized sports. Researchers say the country's collaborative approach between coaches, universities, and elite training centers helps athletes maximize their potential once they reach the highest levels of competition.
The approach has drawn attention beyond Norway. Some sports experts believe youth athletics programs in the United States could benefit from placing a greater emphasis on participation, enjoyment, and long-term development rather than early specialization and intense competition.
For families in the Coachella Valley, where youth sports continue to grow year-round, Norway's model offers a different perspective on developing young athletes—one that values keeping kids active, engaged, and enjoying sports for years to come.
CNN Newsource contributed to this report.
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By: NBC Palm Springs
July 11, 2026
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