Japan is taking action to curb the rise of “Kirakira” names—flashy, unconventional names often inspired by pop culture or foreign brands. Names like “Pikachu” or “Nike” have made headlines, and now the Japanese government is cracking down on what it sees as a growing problem.
The goal? Protect children from future bullying and social stigma. Under the Kirakira naming trend, some parents have even chosen names like “Pooh” or “Cinderella,” which might sound whimsical but raise serious questions about long-term impact on the child.
“Good for Japan,” said one commentator on NBC Palm Springs. “What are you thinking naming your kid Pikachu?” Another added, “It tells you how intelligent the parents are.”
The debate isn’t limited to Japan. In the U.S., each state has its own baby-naming rules. Nationally, names that include symbols, numerals, or profanity are often restricted. In fact, there are at least 11 names banned in parts of the U.S., including King, Queen, Jesus Christ, Messiah, Nutella, Santa Claus, Majesty, and even Adolf Hitler.
While some argue that naming a child should be an act of total creative freedom, others say that freedom shouldn’t come at the cost of the child’s well-being.
“You have to think about the child growing up and explaining that name for the rest of their life,” said contributor Stephanie Miner. “Creative expression is fine, but let’s not name our kids ‘Cockroach.’”
From the playful to the downright puzzling, baby names remain a deeply personal—and increasingly controversial—part of parenting in the modern world.
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By: Fred Roggin
June 5, 2025
