If you enjoy the unmistakable aroma of cannabis, Cathedral City continues to offer a free sample—especially if you’re driving near Date Palm Drive and Perez Road.
Despite public outcry and promises from city council, residents say the pot plant odor problem has not improved. “It stinks,” said NBC Palm Springs producer Kevin, who drives past the corner daily. Others echo the sentiment, saying the smell is not only unpleasant but could also be affecting property values and health.
One viewer, Phil, wrote in, “The smell at Date Palm and Perez makes the stench on Ramon Road almost non-existent. It’s overwhelming.”
While some locals remain frustrated, there's at least one demographic that isn’t complaining: cannabis enthusiasts. With 4/20 around the corner, stoner culture is getting a fresh wave of attention—this time from an unlikely source: Twinkies.
J.M. Smucker, which acquired Hostess in 2023, is rolling out the “Munchie Mobile,” a snack-themed van promoting Hostess classics like Twinkies, Ding Dongs, and Donettes. The move is part of an effort to connect with a new generation of consumers ahead of April 20, the unofficial cannabis holiday.
Reactions to the campaign were mixed during a recent NBC Palm Springs panel.
Stephanie Green didn’t mince words: “I think it’s kind of pathetic. People are eating healthier these days. Twinkies now are awful—they’re not what we grew up with.”
Sue Abramowitz had a different take: “It’s clever and creative. I called my kids in their 40s, and they loved the idea. If there’s a Munchie Mobile at a concert, people are going to flock to it.”
When asked whether leaning into stoner culture might boost snack loyalty, Stephanie was skeptical but acknowledged the strategy could work. “If getting stoned is what people want to do with their time, then have at it—and have a Twinkie.”
As for preferred snacks, Sue went with the classic: homemade chocolate chip cookies. Stephanie? She’s retired her sweet tooth—at least for now.
While marketers chase new munchie markets, Cathedral City residents continue waiting for someone to take the air quality problem seriously.
Explore: NBCPalmSprings.com, where we are connecting the Valley.
By: Fred Roggin
April 14, 2025
