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The Demographic Crisis

Latvia is experiencing a stark demographic imbalance, often described as a "man drought," where men are, on average, dying up to 11 years earlier than women. The underlying cause is attributed to a pervasive "macho culture" that encourages high-risk behaviors, including excessive alcohol consumption, which contributes to higher male mortality and suicide rates. The hosts noted the sobering statistics: men account for 80% of suicides in the country. This leaves Latvia with a population of "stunning, educated women" struggling to find partners and, consequently, domestic support.

The Handyman Solution

In response to this shortage, single Latvian women are turning to a novel service: hiring a "husband for an hour." The service is strictly business, allowing women to hire a man for a small fee (a few euros) to perform typical household tasks, such as fixing leaky taps and assembling furniture, without the complexities of dating or relationships.

The hosts debated the nature of t

Latvia's "Man Drought" and the Rise of the Handyman Husband