A Florida steakhouse is proving that sometimes the biggest attraction isn't what's on the menu—it's what customers aren't wearing.
During The Roggin Report, guest host Tim O'Brien highlighted the growing buzz surrounding Class Soiree Steakhouse in Hollywood, Florida, where monthly clothing-optional dinner events are drawing national attention. Guests are invited to enjoy an upscale steak dinner wearing absolutely nothing, while restaurant staff remain clothed except for the hostess.
The restaurant's owner says the concept is meant to generate excitement and attract new customers, not create awkward situations. Guests are expected to behave respectfully throughout the experience, and dining without clothes comes with a premium price tag: $250 for men, $150 for women, or $300 per couple.
The unusual promotion sparked plenty of laughs and debate among Roggin Report contributors Nick Collins and Jim Walker.
Collins wasn't sold on the idea.
"I think this is nuts," he said. "No one wants to go out to eat stark naked. That's something you do at home."
Walker viewed the event less as a lifestyle choice and more as a marketing strategy.
"This is obviously some kind of promotion," Walker said. "My guess is they'll do this for three or four events, get some buzz, and then go back to being fully dressed."
The discussion also turned to other unusual restaurant concepts. Walker recalled a restaurant in Dallas where servers intentionally insult customers throughout the meal, while Collins remembered attending a themed restaurant where everyone arrived in costume, making it nearly impossible to recognize anyone.
While nothing quite like Florida's clothing-optional steakhouse has surfaced in the Coachella Valley, the conversation highlighted how restaurants continue searching for creative ways to stand out in a crowded hospitality industry. Whether through themed dining, interactive experiences or headline-grabbing promotions, unique concepts often generate attention long before guests ever take their first bite.
For Collins, however, one thing remained clear: some restaurant trends are better left as conversation starters than dinner reservations.
Explore: NBCPalmSprings.com, where we are connecting the Valley.
By: NBC Palm Springs
August 6, 2026
